BridgifyAsia Signs MOU with LPPOM MUI to Streamline Halal (BPJPH) Certification for Foreign Brands Entering Indonesia

BridgifyAsia has signed a formal partnership agreement with LPPOM MUI (the Assessment Institute for Foods, Drugs and Cosmetics of the Indonesian Council of Ulama), Indonesia's founding halal certification body, to streamline the Halal (BPJPH) certification process for foreign manufacturers and brand owners entering the Indonesian market. The agreement was signed at LPPOM MUI's Global Halal Center in Bogor by Muti Arintawati, President Director of LPPOM MUI, and Edmund Ong, CEO of BridgifyAsia.

LPPOM MUI has been the cornerstone of halal certification in Indonesia since 1989, and remains one of the country's leading accredited Halal Inspection Bodies (LPH) under the current BPJPH framework. Under the partnership, LPPOM MUI's inspection and audit services are made directly available to BridgifyAsia's clients, giving foreign brands a structured, accelerated pathway to obtaining both the MUI Halal Decree and the BPJPH Halal Certificate, the two approvals required before a product can legally carry halal status in Indonesia.

The timing matters. Indonesia's halal certification requirement is being extended in stages, with the transition period for cosmetics and several other product categories closing on 17 October 2026. For foreign brands still navigating that deadline, direct access to LPPOM MUI's process through an established partner shortens a certification pathway that many international manufacturers find difficult to navigate on their own.

LPPOM MUI's services span the full halal inspection process, from document review, pre-audit, and on-site audit through to post-audit assessment and the issuance of the MUI Halal Decree, the fatwa that forms the basis for BPJPH's Halal Certificate. Its scope covers food and beverages, pharmaceuticals, cosmetics, chemical and biological products, and genetically engineered products, giving BridgifyAsia's clients a single accredited partner across most of the product categories foreign brands bring into Indonesia. Under the agreement, LPPOM MUI also handles clients referred through BridgifyAsia on an expedited basis, and can support brands that require MUI Halal Decree recognition for products intended for export rather than domestic sale.

The agreement also formalises training and knowledge-sharing between the two organisations, deepening BridgifyAsia's internal expertise on Halal certification requirements and procedures under Indonesian law. "Getting this formalised with LPPOM MUI means our clients aren't just going through a certification process, they have a direct line to the body that's been doing this since before Indonesia's halal law even existed. For a foreign brand racing the 2026 deadline, that difference is what keeps a launch on schedule." — Jarius, Sean and Edmund, BridgifyAsia

From Left: Sean, Jarius, Edmund and Muti Arintawati, President Director of LPPOM MUI, with Andriawan Subekti (Mas Bekti) at the MOU signing, Global Halal Center, Bogor, 31 July 2024.

What This Means for Foreign Manufacturers Entering Indonesia

A direct, documented partnership with LPPOM MUI means BridgifyAsia clients pursuing Halal certification are working through a channel with an established relationship at the certifying body itself, not a generalist intermediary. For brand owners weighing when to start their halal certification process ahead of the 2026 deadlines, this partnership is a reason to start that conversation with BridgifyAsia now rather than later.

Get in touch: Halal (BPJPH