BridgifyAsia

Knowledge Centre

Insights, regulatory updates, and strategic intelligence for navigating the Indonesian market.

This Rule Has Been Law in Indonesia Since April. Most Importers Still Don't Know About It.
Importer of Record
6 Oct 2026 2 min read

This Rule Has Been Law in Indonesia Since April. Most Importers Still Don't Know About It.

Permendag No. 9/2026 has made the Importer of Record legally exposed to forced labor allegations in their supply chain since April 2026, through an investigation mechanism most foreign manufacturers still haven't been briefed on. The regulation also ties into Indonesia's own defense against a US tariff threat, and sits alongside a newer BPJPH rule tightening upstream verification before customs declarations are even filed.

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An Italian bottle of mineral water can need an Indonesian SNI mark.
SNI
20 Aug 2026

An Italian bottle of mineral water can need an Indonesian SNI mark.

SNI marks are more common than many people realise. From PaperOne copier paper manufactured in Indonesia to Acqua Panna mineral water imported from Italy, both products visibly carry Indonesia's SNI certification mark. The key takeaway for foreign manufacturers is simple: Being an established international brand does not automatically exempt a product from Indonesia's regulatory requirements. If a product falls under a mandatory SNI category, companies may need to address certification, applicable standards, testing, conformity assessment, import requirements, and labelling before entering the Indonesian market. The next time you pick up a product in Indonesia, take a closer look at the packaging, you may start noticing SNI marks everywhere.

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